From tiny snuggles to busy toddler adventures, this age is full of magical firsts. Our curation celebrates every milestone with toys that nurture curiosity, creativity and joyful play.

Toys for our littlest learners up to 12 months and beyond where the world opens through touch, sound and movement. Babies love sensory play, exploring textures and cause-and-effect. Once they can sit, messy play becomes wonderfully fun!

From 12 months baby becomes toddler and life gets exciting! New friendships, favourite toys and simple games begin. Role-play and creative play take centre stage — from stacking and building to cooking, music and make-believe.

All toys in this collection will be cherished from birth to 3 years and beyond.