A Binky is a hop and a skip of sheer joy — that little click of the heels when you’re so happy you could burst.

It’s the feeling we hope children have when opening a gift from our shop and the same feeling we want parents and gift-givers to share, knowing they’ve chosen something truly special.

Every Binky gift is carefully curated around personality and play, selected for its quality, creativity and trusted origins and designed to create joyful moments and childhood memories that last well beyond the unwrapping.

Why Binky?

Binky is an independent, play-led toy and gift store offering a carefully curated range of age- and personality-appropriate gifts for children, teenagers and adults.

Our aim is to help parents and gift-givers choose the perfect present, thoughtful, joyful and just right.

And we want parents to Binky too.

Confident that every item is chosen with care, celebrates all personalities, encourages a love of play, and is conscious of the environment.

Because great gifts should bring a little hop, skip and jump of joy for everyone.

Conscious Gifting.

Beautifully designed toys and gifts that play well are made to last — and, where possible, are plastic-free and thoughtfully manufactured with our environment in mind.

We work only with makers who share our commitment to ethical working practices and responsible production.

By holding ourselves and our partners to the highest standards, we ensure every Binky gift supports both the planet and the wellbeing of the communities behind it — now and for the future.

Sustainability.

We only work with manufacturers who have ethical working practices and manufacture consciously.

They are making positive changes to care for our environment through material choices, working processes and caring for the well being of their teams. We also like to work with companies who give back to their communities or environmental projects.

Our ultimate goal is to be plastic free but fundamentally plastic is a fabulous material for children’s toys. With that in mind we only choose plastic when it’s the best or only material choice and not single use.

We work tirelessly to ensure that our buying, packaging & shipping choices are conscious of the environment and that ethical standards are upheld.

Paying forward every step of the way.

Giving back is an important part of who we are. We proudly support children’s and community charities including WellChild, GOSH Charity and The Toy Project, and we prioritise working with brands that actively commit to charitable partnerships or environmental initiatives.

Our buying policy is both ethical and environmentally conscious — considering materials, manufacturing miles, and how each maker supports their people and wider community.

Quality is at the heart of Binky. We believe in toys and gifts that are made to be loved, reused and passed on thoughtfully chosen not just for today, but for many years to come.

Oh Hello Binky.

Binky was born from my life as a working mum and Creative Director, balancing a global corporate career across multiple continents with family life at home. Short on time, yet deeply considered in how I shop, I wanted to buy independent without compromising on service, ease or delivery.

With over 25 years’ experience collaborating with some of the world’s leading brands and retailers, I bring my creative eye, industry knowledge and high standards directly to you. Every piece at Binky is carefully chosen for its quality, play value and thoughtful design.

As a parent myself, I understand how much the right gift matters. So let me take care of the searching, sourcing and curating leaving you free to spend less time shopping, and more time creating special memories with the people you love, all year round.

Alexis, Founder